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Create an Engaged Social Media Audience
Introduction
Course Goals (1:39)
The Story Behind WHIT Media (5:54)
Who Is This Course For (3:40)
The WHIT Media Method (5:24)
Benefits of This Course (2:29)
Practical Applications (0:58)
Your Engaged Audience BONUS Course Workbook
Module 1: What Is Social Media
Module 1
What is Social Media (1:23)
Social Media is a Feeling (2:03)
Practical Applications - Social Media is a Feeling (1:02)
3 Golden Rules of Social Media (1:14)
Golden Rule 1 (5:22)
Golden Rule 2 (3:54)
Golden Rule 3 (6:46)
Practical Applications - Golden Rule 3 (1:48)
Practical Applications - Golden Rule 1 (1:30)
Finding Your Hotel's Authentic Voice (3:57)
Using Social For Your Business (1:57)
Quiz 1
Module 2: Setting Social Media Goals
Module 2
Why Use Social Media (4:07)
Direct Versus Indirect Goals (4:14)
Case Studies (6:00)
2017 Trends (9:26)
Practical Applications - Setting Your Goals (0:52)
Quiz 2
Module 3: Key Social Media Terms and Concepts
Module 3
What is an Algorithm (3:03)
How to Choose The Right Channel (6:13)
Other Social Channels - Pinterest, Snapchat, YouTube (16:22)
The "Other" Other Social Channels (6:31)
Should You Start a Blog For Your Hotel (7:36)
How to Increase Your Following (6:30)
How to Cross Promote on Social Channels (1:30)
The Importance of Hashtags (8:16)
Practical Applications - Hashtags (2:47)
How To Promote MICE Offerings on Social (6:25)
Case Study - MICE (2:51)
How to Recruit on Social (3:52)
Quiz 3
Module 4: Who Can Create Great Content For Your Property
Module 4
The Importance of Content Creation (3:56)
Case Studies - Great Content (4:53)
It Takes a Village (4:30)
Who on Your Team Can Create Great Content (4:18)
Practical Applications - It Takes a Village (1:22)
User Generated Content (2:34)
Case Studies - UGC (3:31)
How to Work With Influencers (4:34)
How to Find Influencers (4:45)
Case Studies - Working With Influencers (2:19)
Partnership Content (3:54)
Quiz 4
Module 5: How to Create Great Content
Module 5
Best Practices For Creating Great Content Across Channels (5:21)
How To Create a Content Strategy (4:48)
Practical Applications - Content Strategy (0:45)
How To Create a Content Calendar - Part 1 (7:08)
How To Create a Content Calendar - Part 2 (8:12)
How To Create Content To Support Your Strategy (6:14)
How To Integrate Storytelling Into Your Strategy (7:21)
Tech Tutorial - Content Calendar (12:08)
Practical Applications - Content Calendar (2:27)
How To Use Destination Marketing (6:38)
How to Use Twitter Lists for Destination Marketing (4:49)
How To Use Analytics To Tell What's Working (3:38)
Importance of Facebook Insights (8:28)
Instagram and Twitter Analytics (4:56)
Tech Tutorial - Twitter Analytics (1:13)
Tech Tutorial - Instagram Analytics (3:20)
Quiz 5
Module 6: How to Produce Better Photos and Videos
Module 6
How to Take Better Photos For Your Hotel (11:49)
Tech Tutorial - White Balance (2:35)
Tech Tutorial - Snapseed (4:17)
Destination Marketing on Instagram (4:54)
Tech Tutorial - Destination Marketing on Instagram (3:43)
Practical Applications - Destination Marketing (0:40)
How To Use Video More Effectively (7:57)
How to Use Video - Applications (5:56)
Best Practices for LIVE Video (6:48)
Best Practices for Instagram and Facebook Stories (7:19)
Tech Tutorial - Instagram Stories (3:26)
Tech Tutorial - How To Create an Instagram Story (8:14)
Practical Applications - Create Better Content (1:33)
Quiz 6
Module 7: How to Be More Efficient on Social
Module 7
Why Automate Your Social (4:11)
When to Automate Your Social (3:32)
The Myths of Automation (2:20)
How to Schedule Facebook Posts (2:02)
Effective Scheduling Tools (1:40)
Effective Scheduling Tools - Hootsuite (3:49)
Effective Scheduling Tools - Buffer (2:40)
Tech Tutorial - Buffer App (3:06)
How to Schedule Instagram Posts (2:37)
Tech Tutorial - Scheduling Instagram Posts (4:19)
Practical Applications - Be Efficient (0:37)
Quiz 7
Who on Your Team Can Create Great Content
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