Create an Engaged Social Media Audience

A Step-by-Step Guide on How You Can Increase Bookings by Building an Engaged Audience

   Watch Promo Get Social Now!

An online social media training course – specifically tailored to the hotel industry – that will help your property increase revenue through bookings, food and beverage, and events.

In our intensive social media course, we demystify the online social world and help you increase sales. Our proven method to increase a social following will help you book more rooms and increase food and beverage sales. From creating a social strategy to storytelling, we focus on how to create effective social media campaigns across the major social channels.

Who is This Course For?

For chain hotels, or hotels that are part of a loyalty program, this course is a great resource for hotel GMs, Directors of Sales and Marketing, and managers who recognize they need help with their social channels, but don’t know how to create a social media strategy. Ideally, this course is meant for social media managers, those front-line managers or associates who have direct, day-to-day responsibility for managing social channels.

For independent or boutique hotels, this course is a great resource for hotel owners, general managers, or marketing managers who’ve seen some of their competitors using social media with great success, but haven't been able to replicate that success for their own hotel property.

This course is also perfect for an individual who wants to qualify themselves to apply to become a social media manager at a hotel.

Our master social media course is for anyone in the hospitality industry who is ready to harness the power of social media to increase bookings and F&B revenue.

Why This Course?

Instead of feeling that there are not enough hours in the day to manage your social channels, learn to be more efficient in how you use social media for your hotel.

Instead of feeling like your social media is adequate and "if it isn’t broke, don’t fix it," realize how much you can increase bookings and F&B sales by improving your social channels.

Instead of knowing that your social media budget isn't returning enough value, turn your social media channels into booking-generated machines.

Instead of losing potential guests, protect your brand and improve your social customer service.

Instead of feeling like you don’t know enough - or anything - about social, feel confident about the state of your social media channels, and gain the skills to plan and execute successful strategies.

Instead of feeling overwhelmed by social, be in control of your hotel brand's story online and harness the power of social media for your hotel.

Instead of spending time, money, and frustration trying to figure it out for yourself, learn from experts who built an audience of over 160,000 followers and who help hotel properties like yours maximize their reach using social media.

Instead of saying you will find the time and budget to invest in your hotel's social channels in the future, make that investment now.

Don't Wait! Get Social Now!


What Our Clients Accomplished With Our Techniques


To read more testimonials, and to learn what results

our clients have achieved, click here.

Your Instructor


Amber Hoffman
Amber Hoffman
I’m Amber, one half of the travel influencer duo With Husband In Tow. Together with my husband, Eric, we’ve traveled the world, working to promote hotel properties, restaurants, and travel brands.
While traveling, we became frustrated with how many of the hotels we partnered with, both big and small, failed to take advantage of the investment they made in working with us as influencers. We quickly realized they needed help in realizing the enormous benefits of social media. Not just from working with influencers, but even at a more basic level.
We created WHIT Media to provide actionable steps to help your hotel or travel brand increase bookings and F&B revenue through your social media channels.
We are social media consultants and trainers who specialize in helping hotels transform their social media channels to drive an increase in bookings and F&B sales. We’ve worked on consulting contracts and have provided in-person social media training for hotel management teams to help them reach their marketing goals.

Course Curriculum


  Introduction
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  Module 1: What Is Social Media
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  Module 2: Setting Social Media Goals
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  Module 3: Key Social Media Terms and Concepts
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  Module 4: Who Can Create Great Content For Your Property
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  Module 5: How to Create Great Content
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  Module 6: How to Produce Better Photos and Videos
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  Module 7: How to Be More Efficient on Social
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Get started now!



Courses Included with Purchase



Social Media For Customer Service & In Times Of Crisis
Are You Prepared?
Amber Hoffman
$299

Original Price: $299


Frequently Asked Questions


What if I don’t speak English as a first language?
WHIT Media’s courses are designed to help hotels confidently reach an international audience, but we understand many students might not speak English as their first language. A key benefit from taking an online course, rather than an in-person conference, is that each student can go at their own pace, and repeat the lectures as much as they want. Included PDFs and Workbooks will also help students implement what they’ve learned as well.
Who is this course for?
Our ideal students include social media managers and other hospitality employees who are looking to increase their following and engagement, and to feel more confident about their social strategy. Ideally, you already have your primary social media channels in place (Facebook, Instagram, and Twitter), but are just looking for a boost.
How can I bill the course to my hotel’s Finance Department?
If you don’t have access to a company credit card, and need to request a bill to be sent directly to your finance department, please contact [email protected] for alternate billing arrangements. Payments can be made via bank or wire transfer in Euros and USD.
Do you offer special pricing for high volume orders?
If you are interested in enterprise pricing for multiple properties, or multiple students, please contact [email protected]. Pricing is available for hotel groups, PR companies, and other groups, and can include personalized service plans.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. We recommend that you finish the course, though, within 6 weeks. Our method is most effective when you complete the course, and implement what you learn, in a timely manner.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.